A live install counter inside the description box

User acquisition campaigns hit a familiar wall: cost-per-install kept creeping up while reach plateaued. We needed a mechanic the audience would push themselves — not just watch and scroll on.

The fix was a progress bar widget embedded directly under each creator's video. It showed a live count of installs coming through that creator's referral link — viewers could refresh and watch the number tick up in real time.

Suddenly the install was the game. Subscribers wanted their favorite blogger to hit 100% — so they installed themselves. CPI dropped over 50%, installs doubled versus the same creators running standard integrations.

Two creator videos that ran the bar live — each one jumps you straight to the moment the widget appears under the player.

Custom widget embedded in video descriptions — real-time install tracker incentivised viewers to push the bar to 100%.